
Ms. Dusadee Chawantanpipat, Surapon Foods’ Domestic Marketing Manager said that Surapon Foods plans to spend Baht 40 millions in promotional campaign and roadshow for the 2004. The objective is to create more awareness and to expand the market. The market is expected to grow about 20% in 2004.
Recently, Surapon Foods held Children Day Roadshow at 4 landmarks: science centre Royal thai naval Cademy, Vachirabenjathut Pack ,and Supreme Command Head Quartres. The roadshow was to promote Dim Sum Cartoon Bun; Pork-Face-Bun, Kitty-Face-Bun and Porcupine-Face-Bun. In addition, on the Valentine’s Day, the company will have special event at Jewelry Trade Centre, Bangrak District, as to introduce Heart Cream Bun, the latest product. Lovers participating in the event will also get a chance to win many prizes. Moreover, during February 5-11, Dim Sum Road Show will be held at 9 stores of Tesco Lotus (Rama4, Rama3, RaminTra, Chaenwattana,Ratchadaphisek, Seacon Square, Rungsit, Sukhumvit50, Srinakarin).
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